In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee.
Lotus Bakeries wanted to show that coffee enjoyed with their biscuit is just the beginning of great conversations.
Bloggers and social media e-celebs tried it out and soon so did other people connected to facebook and who knew that free biscuits and coffee would bring people together.
The ad, created by Peanuts&Monkeys, Madrid, achieved a 54% growth in Facebook fans with a 92% increase in brand interations.