Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Apple finally strikes streaming deal with indie group

June 25, 2015

Apple has struck a deal with two leading indie music groups, Beggars Group and Merlin, paving the way for thousands of labels to join its new streaming service.

The move follows Apple’s recent U-turn on royalty payments during the customer trial period, after criticism from singer Taylor Swift.

Beggars Group manages some of the best-known indie labels, with artists such as Adele, Radiohead and Basement Jaxx on its XL Recordings label.

In a statement, chairman Martin Mills said: “We are happy to endorse the deal with Apple Music as it now stands, and look forward to being a big part of a very exciting future.”

Digital rights group Merlin looks after more than 20,000 independent record labels.

In a letter published by Billboard, Merlin chief executive Charles Caldas said: “Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about.

“With these changes, we are happy to support the deal.”

Caldas stressed that it was for individual labels in the group to decide if they wanted to join the service.

Apple is preparing to launch Apple Music on 30 June.

It had originally planned not to pay artists for songs streamed during a three-month free trial offered to users, but changed its decision after Taylor Swift wrote an open letter criticising the company.

Google has responded by offering subscription-free access to its music-streaming service, Google Play Music, in the United States.

Mobile Apple, Google, music

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT