Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Amazon drones chase customers using smartphone GPS

May 11, 2015

Amazon has published details of its Drone delivery plans, including a the ability to track the location of the person it is delivering to by pulling data from their smartphone.

The plans, revealed by a posting in the US patent office, also indicate that the unmanned vehicles will also be able to talk to each other about weather and traffic conditions.

Amazon submitted its drone patent in September 2014, but the details are only now being published by the US Patent and Trademark Office, after it approved the ideas.

Winning patent approval does not mean that the final product will be exactly as described or that it will become reality.

Amazon is leading the effort to convince the US Federal Aviation Authority (FAA) to approve widespread commercial use of drones.

According to the plans, Amazon’s drones will be able to update their routes in real-time. A mock-up delivery screen suggests that people will be able to choose from a variety of delivery options – from “bring it to me” to nominating their home, place of work or even “my boat” as places for packages to be dropped.

The nearest drone delivery system hopper would then saddle the drone with the order and deploy it to the location of the customer’s smartphone.

Once within range, the drone then will perform a controlled landing by somehow using the camera function of the customer’s smartphone to navigate a path from the sky to the ground.

Exactly how is a little unclear, though the patent notes that the customer could theoretically land the drone by themselves.

Other details revealed include:

– Amazon will employ a variety of unmanned vehicles depending on the shape and weight of the product

– Flight sensors, radar, sonar, cameras and infrared sensors will be employed to ensure safe landing zones are found

– The unmanned vehicle would constantly monitor its path for humans or other animals and modify navigation to avoid such obstacles

Amazon had been testing its drone system in Canada where airspace regulations are more relaxed. but in March the FAA granted it permission to start testing in the US, although the drones can fly no higher than 400ft (122m) and must remain within the pilot’s line of sight.

E-commerce Amazon

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT