Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.
The IMRG Top 50 Retailer Ranking, in association with comScore, found that Ryanair, Expedia and Travelodge each rose six places with British Airways up slightly, although Lastminute.com was the biggest faller this time, dropping 14 places.
However a number of fashion brands dropped down the list including New Look and River Island, both down 8 places, as well as Asos (-5) and Next (-1).
Wickes (+10), House of Fraser and Thomson (+8) were among the fastest risers.
Looking at how traffic differs on smartphones and tablets, the top four are the same (though in a slightly different order) but AVG (5th in the total traffic ranking) drops out of the top 10 completely. Notable better performers on mobile devices include Ticketmaster, ASOS, Very and the UK site for Disneyland Paris – 7th on tablets, but not even featuring in the top 50 for total traffic
View the full IMRG Top 50 Retailer Ranking below:
Tina Spooner, Chief Information Officer at IMRG said: “It appears the apparel sector suffered last month with a number of fashion brands lower down the list compared with the same month last year – online clothing sales were also weak during February with year-on-year growth reaching just 4%, compared with 20% in February 2014. However, if we look at smartphone and tablet traffic there are some fashion brands – such as ASOS and Very – that continue to perform very strongly on those devices.”
Mike Read, Managing Director of comScore UK commented: “comScore’s latest mobile data shows that consumers average nearly four hours engaging with retailers on their mobile devices each month, making smartphones and tablets critical channels for retailers to reach shoppers throughout all parts of the buying cycle.” said Mike Read, said Mike Read, SVP and Managing Director for comScore in the UK.”