Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Apple to launch ad-funded iRadio next week?

June 5, 2013

Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora.

iradio.jpg
The Financial Times reports that Apple are keen to get the service launched as quickly as possible to gain back lost ground on Pandora – which now has over 60 million iOS users in the US.
According to the report, Apple iRadio will be a free music-streaming service that enables users to listen to music tailored to their tastes.
Adverts will be delivered by Apple’s iAds service , which will be the primary revenue source.
However, an add-free premium service is expected to be offered in the future, which will incur a monthly subscription.
According to a report in Business Week, Apple is shifting engineers and sales employees from its iAd business, which currently supports mobile display advertising run by Apple on iOS, to help improve its new music service offering
The publication cited ‘one former iAd member’ that the iAd group, which has more than 200 employees, have long sought tighter integration with iTunes so the group could sell ads to entertainment companies that would link directly back to iTunes.
The streaming selection will be based on a user’s tastes, Businessweek says, with users able to create a station based on a specific song or an artist, and it can pull from a user’s iTunes library to generate suggestions and also offer easy purchase of songs users like.
Apple will select a few specific launch advertising partners for the streaming service, and will also continue to use iAd to sell in-app advertising, too, according to the report.
Google recently launched its own music streaming service, while Youtube are also rumoured to be working on their own Android service.

Uncategorized advertising, Android, Apple, Entertainment, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT