Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.
This step allows Havas Media to advance its strategy in becoming the leader in cross-media and content marketing globally. Havas Media will integrate its specialized units such as Artemis (the group’s global data management network) with DG’s MediaMind Online products and DG’s VideoFusion TV solutions.
The partnership between the two companies will remove obstacles that hinder the convergence of marketing across TV and Online. As both companies focus on client-side optimisation, advertisers worldwide will now benefit from a unique value proposition of integrated media and technology across digital and TV.
“As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to innovation,” said Stephanie Marie, in charge of Digital Operations, Havas Media Global. “DG’s solutions and continued effort to bridge the gap between Online and TV allow us to present clients with a shared vision that meets consumer demand for more meaningful connections.”
With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at the core of its operations. Similarly, DG has recently united all of its solutions under the same master brand, creating the largest independent advertising technology platform in the market, managing more than 10% of the world’s media spend.
“As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics,” said Neil Nguyen, DG’s President and CEO. “DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens. We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution, reporting and analytics for TV and Online.”
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