Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Data after death? Google grants ‘digital wills’ to users

April 15, 2013

Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die.

will.jpg
The tool lets consumers to decide if digital information stored on services such as Gmail, YouTube and Google Drive is passed on to a next of kin or ‘wiped with approval’ if they become inactive online for any other reason.
Dubbed “data-after-death”, the official Google facility is formally known as inactive account manager and lets users tell the company what to do with email messages and other data if their account becomes inactive.
For example, Google email and YouTube posting can be deleted after three, six or 12 months of inactivity. Or they can choose specific people to receive the data access.
The issue of personal data possession has become an increasingly important issue as “cloud computing” and social media expands.
Although some online firms readily allow access to data by someone’s next of kin, others have been forced into court battles over access.
Tweets about “netimperative”

Uncategorized email, Google, media, YouTube

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT