Online ad giant DG is fusing the brands it has acquired, including UK’s MediaMind, into a new company identity, with a strategy focusing on multiscreen campaign management.
The move will see DG introduce a new brand logo and each of the eight brands, supported by nearly 40 Web sites, will become a product and a service under the DG brand.
DG now offers its customers the following solutions:
• DG MediaMind – Online ad management platform
• DG VideoFusion – Cross-platform video management
• DG Peer39 – Semantic advertising technology
• DG SourceEcreative – Creative resource library
• DG Mijo – Post-production content customization
• DG TreeHouse – Direct response production
• DG PathFire – Long-form content syndication
DG is the world’s number two ad server after Doubleclick, owning MediaMind, Peer39 and Eyewonder and delivering a trillion impressions globally.
Last year, the company delivered more than 1 trillion impressions supported by 2 terabytes of data daily, according to DG CMO Ricky Liversidge. The company claims to manage 10% of the world’s media assets.
“Through our acquisitions, DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens,” said Neil Nguyen, CEO and President of DG. “Unifying all our brands and technologies under the DG umbrella will make it easier for all advertisers to take full advantage of our unique offering. We believe that the most powerful branding messages should be delivered with sight, sound and motion and when it comes to serving ads, we always aim to be ‘Spot On.’”
“We are very excited about the future of the industry and our central role in it,” continued Nguyen. “We have built our new identity on our history of delivering more spots than anyone, anywhere. While today’s news is about our identity, I’m even more excited by the new and innovative products we plan to build and launch for our customers in a world of multiscreen advertising over the next few months.”
