In a boost to firms looking to track online marketing success, media monitoring firms Nielsen and comScore have settled their long standing patent disputes, and will now enter a cross-licensing agreement.
The deal will see comScore acquire ownership of the four Nielsen families of patents asserted in litigation, a portfolio with many U.S. and international patents.
comScore also grants Nielsen worldwide licenses for the families of the four patents comScore asserted in litigation.
Both parties agree not to bring any patent action against the other for the next three years.
In addition, Nielsen has acquired approximately $19 million in comScore restricted common stock with neutral voting requirements, which Nielsen has agreed to hold for a period of one year minimum.
“We are pleased with this resolution,” said Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. “This agreement is supportive of and complements the substantial investments Nielsen has made in its intellectual property over the years. It also creates an incentive for our companies to explore potential forms of collaboration to better serve our clients.”
“We are pleased to put this matter behind us and to bolster our patent portfolio, enabling the application of this intellectual property to many areas involving the Web, such as ad visibility and Web engagement measurements,” said Dr. Magid Abraham, President & CEO, comScore. “We believe that the agreements we have reached signal a new phase of cooperation for our companies and enable us to better deliver the innovation and value the industry needs.”
www.nielsen.com
www.comscore.com/companyinfo
