Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
The gift experience retailer has appointed DC Storm to provide all rounded technological support and consultation for attribution planning in addition to specific PPC bid management, tag management, data integration and reporting services.
Joshna Patel, Affiliate Marketing Manager at Red Letter Days, says: “Operating in such a highly competitive market, it is imperative that we optimise our digital marketing activity to the full. We are especially keen to gain further user lifecycle analysis and attribution knowledge, and DC Storm’s skills and experience will enable us to get a far deeper understanding of our consumers’ purchase journeys and the valued contribution that all of our marketing channels provide beyond simply budget planning.”
Seth Richardson, CEO of DC Storm, adds: “Red Letter Days pioneered the gift experience sector and is focused on providing an unrivalled choice of gifts to suit every taste, occasion and budget. Storm’s expertise will allow them to understand this purchase journey even better now and we’re delighted to be in a position to help them build their business still further.”
