Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

SeeSaw video-on-demand site shuts down after 2 years

October 31, 2011

UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses.

seesaw.JPG
The website had been online less than two years, offering content from BBC Worldwide, Channel 4, Channel Five and several production companies.
A group of investors led by Criterion Capital Partners took a majority stake in the business in July. CCP also owns the social network Bebo.
SeeSaw was created by the media services company, Arqiva, in February 2010. It used assets from the aborted catch-up TV platform, Project Kangeroo, which had been rejected by the UK’s competition regulator.
It offered a range of free-to-watch programmes supported by advertising, with an optional fee to turn the adverts off. It also had premium pay-to-watch shows.
The company said it intended to extend the service beyond TVs to set-top boxes and games consoles. However, it only ever managed a “test service” on the Boxee internet TV device.
In January this year Arqiva put the service up for “strategic review”, leading to the sale of a 75% stake six months later.
The San Francisco based investor, Criterion Capital Partners, became the new majority stakeholder.
Channel 4’s former chief executive, Michael Jackson, was announced as the firm’s new chairman designate. However reports suggest he walked away from the post in September shortly after Channel 4 pulled its content.
Channel Five removed its shows around a fortnight later.
The US film and TV service Netflix announced earlier this week that it will launch a streaming service in the UK in 2012. US retailer Amazon is also investing in its rival LoveFilm product, and YouTube launched its UK film rental platform earlier this month.

Uncategorized advertising, Amazon, BBC, content, games

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT