Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Top 10 YouTube brand channels: US

October 7, 2011

For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list.

The data from the comScore Video Metrix service showed that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer.
The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
YouTube Partner Rankings Now Fully Released in Video Metrix
August marks the first month of official rankings for comScore YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen comparison of viewership across thousands of YouTube partners and their channels.
This offering provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences.
The data revealed that video music channels VEVO (60.6 million viewers) and Warner Music (30.9 million viewers) assumed the top two positions.
Gaming channel Machinima ranked third with 17.7 million viewers, followed by Maker Studios with 10 million, Demand Media with 8.4 million and Revision3 with 6.6 million.
Within the top 10 partners, TheGameStation demonstrated the highest engagement with 76.5 minutes per viewer on average.
Machinima was a close second on average engagement at 72.6 minutes per viewer, while accounting for the second most videos viewed (289 million) after VEVO.
Interestingly, 68.1 percent of Machinima viewers were male and 70.3 percent were under the age of 35.
youtube%20channels%20US.JPG
*YouTube Partner Reporting based on online video content viewing and does not include
claimed user-generated content

Source: www.comscore.com

Uncategorized, Video comScore, content, media, music

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT