Tweetminster, a media utility that uses data to curate news and opinion, has launched a new platform to aggregate and display content around any topic.
The company also announced plans to launch products into an array of new topic areas throughout 2011.
The platform makes use of technology that Tweetminster has developed over the past two years to:
1. Identify influencers and experts around any topic
2. Analyse these networks (of thousands) to determine what influencers are paying attention to
3. Dynamically aggregate relevant content.
The layout of content – what, how and where it appears on the service – is entirely driven by data, and the platform is built in HTML5, making it optimised for browsers, tablets and mobiles alike.
The Tweetminster.co.uk site stays focussed on UK politics and current affairs. All content on the site can be filtered around topics, including the most shared news stories by MPs and by the media. And also features a live feed of relevant posts.
Alberto Nardelli, Co-founder of Tweetminster, said: “Our goal is to make Twitter useful for people who may not even be using the service. Users won’t need to build their own networks, find and follow interesting people nor create or ‘curate’ lists relevant to their interests. Our technology aims to remove all these barriers to entry. A user types the address into their browser and they’re provided with high-quality news and content filtered for them by experts, easily accessible and made available on any platform”
Tweetminster also announced that it would be bringing its model and methodology to new markets, and venturing into new topic areas beyond politics and current affairs. Throughout 2011, the company will be launching newly branded products as a series of stand-alone platforms.
Alberto Nardelli added: “Since 2008, Tweetminster has focussed on developing technologies that use data to discover and organise the most relevant content within any vertical. Although we started with politics and current affairs, we’ve always been a media company. Today sees the end of this development journey and the beginning of a new chapter as we expand into new subject areas and markets.
Our focus is on people’s interests and tracking the most influential news and opinion, which is an important shift away from traditional web publishing models.
The majority of users don’t want to navigate across dozens of titles to follow their interests – they want all the best content in one place. That’s what we provide and at the same time, we’re directing relevant traffic to destinations across the media landscape that are producing quality journalism and news. It’s a smarter kind of content discovery methodology.
Our technology gives brands an opportunity to associate themselves with subjects and high quality media content – connecting with users that are deeply interested in that issue. We can enable brands to ‘own’ the gateway – which is a far more targeted marketing proposition than sponsorship or advertising on a site visited by users with very different interests or having ad inventory appear alongside random articles and content within a high traffic portal”
www.tweetminster.co.uk
