Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

YouView web TV platform postponed until 2012

February 10, 2011

The launch of web TV service IPTV service YouView has been delayed until early 2012 due to the ‘growing scale and complexity of the project’.

youview3.JPG
YouView (formely known as Project Canvas) will let viewers with broadband enabled sets access to video-on-demand content from BBC ITV and C4, in partnership with technology firms Arqiva, BT and TalkTalk.
The service was originally scheduled in to go live in the first half of 2011 but the joint venture will have a product in trial by the end of 2011, with a full consumer launch to follow by early 2012.
The service was announced as Project Canvas in December 2008 with the aim of bringing IPTV to UK households via broadband-enabled set-top boxes, in much the same way as Freeview and Freesat currently do with digital TV.
Because YouView uses broadband, it will be able to bring catch-up TV, on-demand services and web applications to living rooms for the cost of the set-top box with no subscription fee.
However, there were signs in January that the project may be delayed: “We are keeping timings under review and our priority is to ensure we get the product right. Development of YouView is progressing well and our shareholders are fully supportive of our strategy for delivery,” a YouView spokeswoman told silicon.com.
Regarding the new timescale, YouView CEO Richard Halton said the aim has always been to deliver a product that is right rather than rushed. “Our timings for the launch reflect the scale and complexity of this project,” he added.
Project Canvas attracted criticism from several quarters that the joint venture was anti-competitive, but it has been approved by the BBC’s independent regulator, the BBC Trust while Ofcom said it will not be investigating the project.
The YouView joint venture has been working with set-top box manufacturers and content providers since the summer of 2010 with the BBC leading the research and development of the platform.
The joint venture has also said it will shortly publish its core technical specifications – based on common standards – which will allow other device makers and content providers to develop products for the platform.

Uncategorized BBC, broadband, content, technology, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT