Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Right to Reply: Is a two-speed internet the end of the internet? Well, yes…

January 7, 2011

BT has been accused of undermining one of the founding principles of the internet – that of “net neutrality” – by creating a two-tier system which would allow content providers on its network to charge for a faster video delivery service. Under BT’s new Content Connect feature, ISPs can charge content owners for a premium service of enhanced delivery. Neil Hawkins, contributing editor at Chooseisp.co.uk, takes a closer look.

neil%20hawkins%20choose%20isp.JPG
“Could this be the end of the internet as we know it?” asked Which? Magazine last month in response to musings from culture minister Ed Vaizey about the emergence of a ‘two speed’ internet.
Well, yes, it could be.
The emergence of mobile broadband on mobile devices means massive amounts of data are being consumed every day and sooner or later net neutrality, content providers or cheap mobile broadband will have to bite the dust.
The restriction of different types of traffic – P2P or streaming video, for example – is already de rigeur among fixed line broadband providers. This blow is softened for consumers by calling the practice ‘traffic management’ or ‘load balancing’ and insisting on its need for technical purposes.
Fixed line providers have enormous capacity, however, and recent investments in superfast broadband have only caused the potential for capacity to increase.
Mobile broadband operators on the other hand have recently realised that they’ve bitten off more than they can chew after luring in thousands upon thousands of new smartphone customers with unsustainable data habits, who expect that their mobile broadband package can be used in the same manner as the one they have at home.
Which is all well and good and what consumers should expect if a mobile broadband package is being advertised as such.
However, mobile broadband operators have been left desperately trying to improve capacity on 3G networks or raise extra revenue to deal with the influx of demand.
The one thing they don’t want to do is raise prices. All the UK’s mobile operators recently made clear they would like to make content providers pay for access, in turn this would lead new mobile broadband packages which charged different amounts for access to different services, an issue which has caused huge consternation at Which?.
Which?’s Rob Reid said that “The right of all users to access all legal sites and services on the web is central to the internet as we know it, as such I oppose the possibility of tariffs being introduced which remove this right under the veneer of offering consumers choice.”
Reid is right when he asserts that net neutrality should be maintained and mobile operators shouldn’t be charging content providers, and subsequently consumers, across a range of different tariffs.
They would be better off trying to wean customers off cheap mobile broadband packages which do not suit their data habits (i.e. charging more). This is a possibility when you consider the close-knit nature of the UK mobile market, in stark contrast to the fixed line broadband market.
Sir Tim Berners-Lee perhaps best sums this debate with a comment made in 2006: “..net neutrality is not asking for the internet for free, or saying that one shouldn’t pay more money for high quality of service…
“Freedom of connection, with any application, to any party, is the fundamental social basis of the internet, and, now, the society based on it.”
This is a guest post from Choose. The site covers rights issues, research and debate into home broadband and more broadly home media and mobile markets.

Uncategorized, Video broadband, content, media, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT