The UK has seen its busiest ever day for online shopping, with Brits spending £831,000 spent in 1 minute at its peak.
Early figures from the IMRG reveal that yesterday’s much-anticipated ‘Mega Monday’ achived sales some 21% higher than same day last year.
Its ‘busiest minute’ was at 13:15, when £831,000 was spent online.
The figures come from IMRG member Retail Decisions (ReD), a card fraud prevention and payment processing firm.
The October release of the IMRG’s eCSI report revealed that over 60% of people were looking to start their Christmas shopping early.
The IMRG said the adverse weather conditions possibly contributed to the success of online shopping.
David Smith, Managing Director at IMRG, said: “Now that everyone has been paid we are seeing online Christmas shopping really burst into life for this year during today’s lunch period. Mondays tend to have the highest spend of the week as people go out to the shops over the weekend and try the products before making a decision.
“With over half the population of the UK now shopping online, this Christmas looks to be a big one for retailers, possibly even exceeding our estimation of £6.4bn spent online in December.”