Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Email overload: Brits spend up to 32 days a year managing inboxes

November 30, 2010

1 in 5 British workers use up a total of 32 working days a year managing their email, according to a new study.

emAIL.jpg
The 2010 Star Email Survey also reveals that 57% of workers experience issues or are unable to retrieve an email that is three months old.
More than 1,000 UK workers responded to the survey, which was commissioned by Star to gauge attitudes towards email management in the workplace, and follows estimates that the typical corporate user sends and receives some 110 email messages a day.
The 2010 Star Email Survey discovered that 19% of employees spend up to an hour each day managing emails, with a further 20% spending more than an hour each day, which is the equivalent of 32.5 working days per year.
When asked about the systems they use to manage their inboxes, many workers admitted that they had no rules or filing systems in place to organise messages.
The survey found that 42% of workers prefer to keep all emails in their main inboxes, without creating rules or folders.
11% of respondents admitted that they have created dedicated folders but do not often use them, whilst only a small proportion, 6%, had created automated rules to store their emails.
This may explain why almost one in three of UK workers feel they are losing the battle with email. 17% now feel that their working days revolve around reacting to emails, while 14% felt that they were drowning in emails and unable to deal with them effectively.
Interestingly, the over 55’s feel less swamped by email than their younger counterparts; more than half of this age group (54%) feel that they are completely in control of their email, compared to just 41% of those aged 16 – 34.
Martino Corbelli, Marketing Director of Star, commented, “Although email has been the mainstay of corporate communications for more than a decade, it’s clear that workers are increasingly overwhelmed with the volumes and want support with how to stay in control of their inboxes.
“The issue of email management, and particularly email retrieval, is about more than just efficiency and productivity, or even managing stress levels. There are legal requirements stipulating not only the retention and protection of email but also requirements which oblige businesses to make email records available within a given timescale.”
Martino concludes: “It’s vital that companies do more to help employees manage this unstructured data, not only to help them feel less swamped by their inboxes, but also to ensure that, should they need to, they could comply with legal obligations to produce email correspondence.”
Source: www.star.co.uk

Uncategorized email, marketing, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT