Bayer HealthCare has launched a new website for teenagers with haemophilia which incorporates the latest augmented reality techniques to create an interactive festival style experience called ‘Questival’.
The site, developed by healthcare advertising agency Langland, is designed to be a unique online resource for teenagers with haemophilia.
The ‘Questival’ site will supply the teenagers with key information relevant to their time of life and help them find answers to personal questions in a fun and relaxed yet secure environment.
“We hope this site will be a real hit with our patients.” explains Tom Cleminson, Brand Manager at Bayer Healthcare, “we are committed to their quality of life and well-being as well as their treatment and we’re pleased to be able to inform teenagers through such an innovative and exciting platform.”
The ‘Questival’ site is accessible through a unique entry pathway. Upon opening up the site users have to hold up a festival lanyard (a unique card given to them at their local haemophilia centre or downloaded online) to their computer webcam.
When the webcam detects the icon a stormy landscape will appear on screen. Blowing into the computer’s microphone will disperse the clouds revealing a sunny scene and a special code allowing entry to the site. (Users without a webcam can gain access through downloading the code online.) Once they’ve gained entry to the site they are free to explore the virtual festival and easily discover the information they need.
To view the new ‘Questival’ site click on the following link http://www.questival.co.uk/
The video demo of ‘Questival’ can be found at http://vimeo.com/13906973
www.langland.co.uk
