Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
Crunch.co.uk has secured a second round of funding with investments from Bebo co-founder Paul Birch and former Skype Chairman Michael van Swaaij, valuing the Online accounting service at £4m.
The world’s future battlegrounds will be in cyberspace warns Mark Mason, CEO of smartphone app developer Mubaloo, and the British media seem to be treating the threat as a big joke.
Companies can improve conversion rates and business performance by adopting a more systematic and comprehensive approach to testing and optimisation, according to research published today by Econsultancy and RedEye.
The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency.
Brits are predicted to spend £6.4 bn in December, up from £5.5 billion last year, but will be looking to spread the costs in times of economic uncertainty, according to a new study.
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
The number of smartphone users is forecast to reach 29 million by 2015 globally, but the percentage of smartphone users adopting video calling will remain below 10% by 2015 in all markets, according to a new study.
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
European consumers are more frustrated by online customer service than they were a year ago, according to the results of the latest online shopping study conducted by ATG (Art Technology Group).