IoT has yet to deliver on its promises; if this is not one more technology doomed to disappear down the same path of failure as Big Data, IoT deployment needs a rethink. Peter Ruffley, Chairman at Zizo, outlines the value of an edge analytics model that delivers both context and actionable insight from IoT.
We all love a bargain, but we also love telling everyone about it – whether it’s the cheap designer shirt you found at the charity shop at the weekend, the discount you found online or the yellow sticker sandwich you picked up for lunch. John Gillan, Managing Director, Northern Europe at Criteo examines a new … [Read more…]
Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.
People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.