With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.
Social media agency Tamar has launched an international social media campaign for jewellery giant Michael Hill, focused on audiences in the U.S., Canada, Australia and New Zealand.
Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.
A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.
Steak, the digital marketing services agency, announces the appointment of Nick Gill as Managing Director of Steak Australia.
The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency.
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
The top 5 smartphone operating systems, in terms of global market share, according to a 2010 forecast from research firm IDC.
Mobile app store GetJar has exclusively launched the full Android version of the popular Angry Birds game for free, funded by advertising.
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.