Guest comment: Top 5 mobile app trends for 2010
- Added:
- Dec 04, 2009
Mobile apps have been big business this year and increasingly popular – it’s hard to have missed the furore. But what happens next? As 2009 draws to a close, GetJar CEO Ilja Laurs outlines his thoughts on how the app and wider mobile industry will shape up in 2010 and beyond...
2010 - year of the handset: If this year was all about apps, next year is all about handsets. Spurred on by the success of the iPhone, other manufacturers are focusing on features, design and the “cool factor”. 2010 smartphones are going to be really revolutionary in every respect – and we’re likely to see a much more competitive and level playing field
Social, dating and casual gaming apps will surge in popularity: The apps that will generate the biggest consumer demand next year will be social, dating, casual gaming apps - running across different platforms and devices. The single platform approach can undoubtedly generate revenues but as more and more consumers jump on the app bandwagon those apps that operate on a variety of different platforms will be the ones that succeed
The battle of the app stores will culminate in a dramatic change to the market over the next 12-18 months – and least 90% of app stores will fail
The importance of global mobile billing will become critical: Several $10M-a-year mobile app businesses will appear in 2010 as the apps market gathers momentum – but they must offer cross-platform apps in order to generate this type of revenue. Billing processes and agreements will improve more in 2011 and 2012 – stimulating the app economy and the rise of the $100 M app businesses... But for the ultimate growth and survival of the apps business – synchronised, global mobile billing is essential to ensure consumers can purchase content quickly and easily
Mobile apps bigger than the internet? Earlier this year, Laurs was quoted as saying that “mobile apps will be bigger than the internet”. The internet, as it is today, on the desktop will be eclipsed by the mobile web – this is most likely to take place by 2020. In 10 years the time consumers spend on apps vs desktop will be way bigger in terms of mindshare, time, money spent, etc. It is just getting started now and will evolve. Already, over half of GetJar users spend more time on the mobile web than via their desktop PC and this is a growing trend
By Ilja Laurs
CEO
GetJar
Source: www.getjar.com
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