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Netimperative Sector Report: Online Publishing 2008

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Sep 23, 2008

This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?

Despite a gloomy economic outlook in the UK, online has so far bucked the credit crunch trend suffered by traditional media, and is shaping up to show another year of growth. However, there remains massive scope for growth and major obstacles to overcome.

 

In this report, you'll find an overview of the online media and publishing landscape as it stands, supported by trends from last year and some future predictions.

The report was initially distributed to co-incide with  Netimperative's Secotr Seminar on Online Publishing, which was held on 18th Septmeber 2008.

To read the full report, click on the PDF document below.

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November Events
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Upcoming Events
WebCertain - International Search Summit Nov 20, 2008
Netimperative Roundtable: The Aquent Orange Book Discussion Nov 26, 2008
SMX London Dec 04, 2008
Netimperative Digital Roadshow : Dublin Dec 04, 2008
AOP Forum: Developing communities around content – practical advice and case studies on adding value through an engaged user base Dec 11, 2008
All upcoming events…
Analysis
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Oct 24, 2008
Guest Comment: Making Buzz Marketing Work for Your Brand
Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally it will always be about engaging with people by talking about things they like or are interested in. Simon Quance, Head of digital PR and engagement at Hyperlaunch, looks at the best ways to harness the power of community.
Oct 21, 2008
Video: Online publishing seminar
This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.
Oct 16, 2008
Agencies of the future: Top five wish list
Marketing agencies are being urged to embrace digital or face extinction, according to a new report.
Oct 13, 2008
Right to reply: Ad networks and publishers
In response to Austen Kay’s column last month ‘Ad Networks Don’t care about publishers’, Ian Woolley, managing director at OTPmedia, argues why this is not always the case.
Oct 10, 2008
All subject items…
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