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Video: Online publishing seminar

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Oct 16, 2008

This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.

The sponsors AdPrecision, Convera, Linkshare, along with the speakers and delegates all contributed greatly to the learning and debate and we have picked out some highlights.

 

Just click on the files below to view the general show reel and the Jonathan MacDonald of OgilvyOne Worlwide session.

 

Some of the key themes and facts that came out of the day were:

 

·         SEO is still a major traffic driver for publishers, advertising needs to become more clever taking into account the experience and preference of the user.

 

·         Mobile Devices have a major role to play in the future of content consumption and so do widgets.

 

·         Power of the Community - Nothing beats the idea virus, getting consumers to spread the word amongst themselves

 

To download the annual online publishing report for free click here.

 

 

 

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Publishing Seminar Video   73.9 MB 
Seminar Footage
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