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Miva wins Mirror pay-per-click contract

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Sep 09, 2005

The deal will see Miva provide targeted pay-per-click ads across the home, article and channel pages of the Daily Mirror, Sunday Mirror, The People, Sunday Mail and Daily Record websites.

 

Miva’s design team will develop customised implementations that will be integrated within the five MGN sites.

 

Miva's top three, content driven pay-per-click Ads will be displayed on each page, with advertisers selected according to their current ranking in MIVA's real-time online auction.

 

Julia Smith, MGN's head of digital, said: "MIVA demonstrated a thorough understanding of our market and the benefits content-driven listings can have on both revenue and the perception of our individual brands amongst internet users."

 

According to the Neilsen Site Census, in July this year, the sites for the Daily Mirror, Sunday Mirror, The People, DailyRecord and Sunday Mail attracted nearly three million unique users and almost twenty million page impressions.

 

MGN is currently redesigning its stable of sites to create a more consistent look and feel.

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