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Gambling site bags Sky sponsorship deal

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Dec 21, 2004
Gambling site InterCasino is to sponsor the US TV series Las Vegas when it starts its second series on Sky One in January.  

The move represents the online betting firm’s first foray into TV advertising.

The sponsorship will involve InterCasino adverts at the start and finish of the programme, alongside break bumpers for its sub-brands InterPoker and InterBingo, with the message “Las Vegas in your home”.

The ads feature a couple who literally welcome Las Vegas into their home via their laptop, with the man turning into Elvis Presley and the woman becoming a showgirl.

The TV programme is set in a glamorous Las Vegas casino and stars James Caan and Josh Duhamel.

The advertising space was bought by Casino Agency, an in-house firm recently set up within InterCasino’s marketing agency HPS Group.

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