Graf BBC Review: the main points
- Added:
- Jul 05, 2004
*the remit and the strategic objectives which guide BBC Online should be clearly defined around public purposes and communicated to the public and wider market.
*a deliberate "precautionary approach" to BBC Online investment should be introduced. If there is a "close call" between the public service benefits of a proposed BBC Online service and the costs of that service, the proposal should not be taken forward.
*the current regulation of the BBC's online services should be reinforced by the appointment of two governors - one with specific new media expertise and one with specific competition law expertise.
*the Governors should have access to independent analytical advice on issues such as market impact.
*at least 25% of online content (excluding news) should be supplied by external and/or independent suppliers by the time the current Royal Charter expires at the end of 2006.
*BBC Online should prioritise news, current affairs, education and information which is of value to the citizen. Within these areas, it should prioritise innovative, rich, interactive content.














