Nokia hails sports MMS

The world's biggest handset manufacturer said the trial, which was implemented by O2 in the UK, was "immensely valuable" and confirmed its belief that sports content would be a major driver of mobile data revenues over the coming years.

Nokia forecasts that mobile data will account for an increasingly large share of total revenues for operators. The mobile date market is anticipated to grow from about EU40bn this year to EU180bn by 2007.

Recent research suggested that two-thirds of all content consumed by users of next-generation phones would be sports related. This has been backed up with the results of the trial - 90% of users expressed satisfaction with the sports services they had received.

It is therefore no surprise that Hutchison 3G UK is enticing users by way of free Premiership video clips until the end of the year, and O2, which yesterday announced the launch of its own mobile video services, has adopted a similar strategy for the 2003 Rugby World Cup.

O2 said the trial has had a positive impact on their data usage and revenues, while providing a useful experience and platform that will help them launch new services in the future.

6 October 2003:

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