Sky names new Interactive chief

BSkyB has appointed Ian Shepherd to the role of managing director of Sky Interactive. Shepherd, previously Sky's customer marketing director, will help to create further growth for the company's interactive businesses, which saw a 17% growth in full year revenue this year, compared with 2002, according to recent financial results. In particular, he will be responsible for the group's interactive portal Sky Active, and Sky Text, and report to BSkyB's director of sales and marketing Jon Florsheim. Sky Active revenue grew by 11% over last year to £101m. Shepherd has been at Sky for over six years, with the last four spent in the customer marketing director role, where he was responsible for reducing customer churn and product sales activity.

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