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Digital Industry Guide

Welcome to the Netimperative Digital Industry Guide 2008, an online directory showcasing companies in the digital sector.

Divided into categories, this guide is a handy one-stop tool, helping you quickly and easily find appropriate contacts within the digital industry. 

Each category is introduced with a sector summary to show how the listed companies fit into the bigger digital picture. 

We have endeavoured to make the guide as comprehensive as possible by including every company's basic details. The guide also includes paid-for listings carrying additional information on companies. 

We hope you find DIG 2008 useful and if you have any feedback regarding this guide please contact us on DIG@netimperative.com.

To view the DIG guide in full, you can download the PDF version here.

 

Categories

Ad Sales Networks

Digital ad sales networks provide a link between media owners and advertisers. Media owners can turn to ad sales networks to outsource their digital sales activities, who will then negotiate with advertisers and media buying agencies on their behalf.

Ad Serving & Ad Management tools

Ad serving refers to the technological processes and services involved in placing adverts on sites. Managing ads can be a complex task, with special software needed to select, place, and track various types of adverts within the pages of a site.

Affiliate Marketing

Affiliate Marketing involves the use of publishers or affiliates to promote your goods or services on a pay for performance basis. It is especially popular with retailers and gaming sites.

Content Management

Attracting users to your site is certainly a challenge, but trying to keep them there can be just as trying. Keeping your site fresh with regularly updated content, while using a flexible structure to incorporate emerging technology is vital to ensure your digital business prospers in the long term.

Content Production

With all the technological advances in the digital industry, it's worth remembering that sometimes the most effective means of communication are the simplest. A poorly worded site can confuse and frustrate potential customers, while good copy placed in the right part of a site can go a long way to helping secure a sale or desired transaction with a visitor.

Digital Consultants

Digital consultants work with clients and agencies to help achieve their business goals through a combination of raining and operational changes. Often companies need guidance developing their digital services but need to do so without considerable investment.

Digital/Advertising Agencies

The digital age has revolutionised the concept of advertising, offering a raft of new ways to connect businesses with potential customers, who in turn can interact with advertising in a variety of new ways.

Direct Marketing / List Buying / Telemarketing

Direct marketing refers to marketing messages that are sent directly to the consumer, negating the need to use another media as a 'middleman' to reach its audience. While email marketing can be an effective form of direct mar- keting, on a larger scale the practice includes 'offline' methods including the mail and telephone.

Email Marketing

Email marketing is a digital offshoot of direct marketing, and as a result has much the same advantages and disadvantages. Done right, it's a highly effective, fast and cost efficient way of advertising and building customer relationships.

Gaming

Online gaming has been one of the major dotcom success stories of recent years, fuelled by faster broadband speeds and emerging technology.

Industry Bodies

As the digital industry comes of age, an increasing number of trade bodies are cropping up to help represent and define different sectors in the industry.

ISPs / Hosting

Internet service providers (ISPs) and Web hosting companies help firms build a solid foundation for their new media operations. ISPs offer consumers and businesses access to the Internet via dial-up connection or high-speed 'always on' broadband connections.

iTV/IDTV

The rise of digital services has seen TV transform from a passive one-way medium into a highly interactive media hub, connecting viewers with the action via the red button, as well as via the Internet and mobile phone.

Lead Generation

The practice of lead generation involves the matching of target consumers with corporations, in a bid to boost efficiency and sales.

Media & Site Owners

In the digital industry, media owners could be defined as any owner of a destination site that produces content, but it is often used in a more specific sense to refer to large scale destination sites and portals that generate high volumes of traffic and offer advertising or marketing opportunities.

Mobile Marketing

The mobile phone is fast becoming a primary means of communication, not only for voice but also for digital services, such as email, video, music and photos.

PR Agencies

Public relations refers to building relationships between an organisation and its target audiences, in a bid to create awareness and project a positive image of the brand.

Professional Services

The term 'professional services' refers to infrequent, technical, or unique functions performed by independent con- tractors or consultants.

Recruitment

Despite its growing influence, work in the digital industry can still be regarded as something of an emerging sector, with less academic qualifications and vocational skills available than more traditional media.

Research

To stay ahead of competitors, you need to be prepared for future opportunities and setbacks. However, being able to accurately predict future market trends is not a simple task, as the process requires a vast amount of time and resources.

Rich Media / Streaming

In its broadest sense, rich media refers to any digital media that exhibits a dynamic motion, be it through video, audio or the scrolling text of a news ticker.

Search Technology

The ability to search for specific subjects online has always been a great time saving tool for users, media owners and advertisers alike. The practice has become so ubiquitous that users often expect a search function as navigation standard for all websites.

SEM (Paid Search)

According to the Office of National Statistics, search is the most popular activity on the Internet bar email, and search engines are often the first port of call for Internet users.

SEO (Organic Search)

Search engine optimisation (SEO) refers to the process of altering the structure, content and code of a website to increase its 'visibility' to search engines, and therefore appear higher in organic search results.

Survey Tools

No matter what business you're in, knowing your audience is of paramount importance, and market research has long been used by companies to form the basis of their business strategies.

Usability & Accessibility

An easy-to-use website is a vital tool to help maintain relationships with customers and clients alike. Any frequent Web user has at some point encountered a site that fails to meet their needs.

Web Analytics

Web analytics refers to the measurement of the behaviour of visitors to a website. Unlike passive audiences using TV, radio and print, interactive audiences are constantly leaving their 'digital fingerprints' on the media they interact with, which can make it easier to measure the success of any project.

Web Design & Build

Web design and build usually refers to the combined graphical and technical side of Web development, in which a website is created using a combination of images, style sheets or nested tables and computer coding.

July Events
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Upcoming Events
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jul 23, 2008
Netimperative Summer Party 2008 Jul 24, 2008
Netimperative Directors Dinner : On IASH Oct 15, 2008
All upcoming events…
Analysis
Guest Comment: Phorm – is it all bad news?
Phorm has been steeped in controversy since its launch, with claims that the ad system breaches online privacy. Simon Norris, co-founder of search marketing agency Periscopix, asks if Phorm is, for better or worse, actually paving the way forward for the online ad industry.
Jul 03, 2008
Analysis: Microsoft Cashback for search coming to the UK
Microsoft is set to roll out its cashback scheme in the UK, following its successful launch in North America last month. Simon Norris, founder and director of search marketing agency Periscopix, spoke with Netimperative about the implications for the UK search market.
Jun 24, 2008
Guest Comment: Using web behaviour data to drive follow up marketing
Working out why some email ads fail can be crucial to improving future campaigns. Andrew Robinson, managing director at Lyris UK, looks at how web analytics can help marketers get the most out of their communications.
Jun 19, 2008
Guest comment: Affiliate marketing networks- the engine, not the driver
As advertisers shift their budgets into paying for conversions rather than clicks, the role of affiliate networks is becoming increasingly important, argues Paul Nikkel, co-founder of cash back co-operative Quidco.
Jun 17, 2008
Roundtable Report- Creativity is not just a banner campaign
Is the digital industry playing it too safe when it comes to producing ad campaigns? Last week, marketing and creative staffing firm Aquent gathered some key industry figures to discuss upcoming trends in ad innovation.
Jun 13, 2008
All subject items…