Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Adform partners Broadsign to boost programmatic ads for clients

December 9, 2019
Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

This strategic partnership will allow media buyers to utilise Adform’s DSP capabilities with Broadsign’s programmatic SSP, to reach desired audiences globally via online, mobile and DOOH channels.

The integration gives media buyers access to 50,000 roadside, transit, retail, and place-based digital screens located throughout the world directly via Adform. Using the combined platforms, brands and agencies can now leverage their own data easily through Adform’s integrated advertising platform (IAP) to inform purchasing strategies across omnichannel campaigns based on real-time conditions.

“Momentum for DOOH has built rapidly over the last year, as advertisers look to extend their message effectively across channels and reach consumers with more dynamic creatives. With consumers increasingly showing a strong preference for highly engaging visuals for the discovery and education phase, DOOH is an ideal platform for video which is where we currently see the biggest budgets for programmatic spend allocated,” shared Filippo Gramigna, VP Global Commercial Partnerships, Adform. “Brands are looking at direct access to out-of-home inventory as a key component for their digital omnichannel strategies and we are very excited to support them via this new partnership.”

“Bringing together Adform’s DSP and Broadsign Reach represents a major opportunity to expand programmatic DOOH globally. It delivers new creative opportunities and impressive audience reach for online and mobile buyers running video and other display campaigns, and puts DOOH in front of digital buyers who might otherwise have to seek it out as a separate purchase,” shared Adam Green, SVP and GM of Broadsign Reach. “Partnering with a global platform such as Adform opens up new doors for Broadsign publishers looking to expand international markets and advertiser reach.”

www.broadsign.com

www.adform.com

Ads, Content, Mobile advertising, agencies, brands, global, marketing

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT