Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Flashtalking revamps ‘Art Creative Decision Trees’ for agencies

October 28, 2019
Flashtalking revamps ‘Art Creative Decision Trees’ for agencies

Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.

The extensive redesign enables advertiser and agency teams to deliver complex, rapid creative personalisation at scale.

The sweeping redesign, including streamlined workflows, a refreshed, highly intuitive user interface, advanced decisioning rules and other new features, marks Flashtalking’s ongoing commitment to equipping and empowering advertiser and agency teams to deliver complex, rapid creative personalisation at scale.

The company introduced the first iteration of the Decision Tree to the market over a decade ago, revolutionising the setup and deployment of data-driven campaigns through a hierarchical methodology. Flashtalking originally designed the tool to solve the advertisers’ challenge of delivering personalised creative at scale and has continued to evolve the solution well beyond what the rest of the market has been able to deliver. In the following years, the product has persisted as the best-in-class creative decisioning interface and standard for competitors to match. The enhancements make the setup and deployment of large-scale campaigns with complex decisioning up to 10X faster.

“Mention Flashtalking to a hundred people in ad tech, and 97% will say: ‘decision trees!’ Our UI was the first to make complicated logic visual and easy to design. In many ways, our decisioning solution has become industry standard, iconic even,” said Flashtalking CEO John Nardone. “Over the years, others have followed our lead and mirrored our approach, but we are always innovating. We’re really excited about the latest updates to the UI and some of the more advanced mechanics that further improve workflow for operations teams, and provide better data to analytics teams. Importantly, the new platform is the foundation for even more new innovation planned for 2020.”

#Breaking! The redesigned @flashtalking #Decision Tree features an intuitive interface and #streamlined operational workflows, so advertisers can deploy complex campaigns with sophisticated #decisioning at scale up to 10x faster! https://t.co/eqOqudXEsj pic.twitter.com/tYEBmRjPyo

— Flashtalking (@flashtalking) October 22, 2019

www.flashtalking.com

Ads agencies, analytics, global, Twitter

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT