Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.
Foxtons’ needed a state of the art technology to help assess and improve its digital offering; Oracle Maxymiser was a natural choice.
Understanding more about customers and how best to engage with them is integral to the success of any business, but as a sector based entirely on high value personal purchases, the property industry needs to nurture customer relationships even more than almost any other market. Foxtons is therefore extremely committed to developing customer centric solutions that provide the user with an individual brand experience, something Oracle Marketing Cloud was able to assist it with.
Derren Maggs, Marketing Director at Foxtons, commented, “Having worked with them in the past, I knew that Oracle Marketing Cloud offered a tier one service. When we decided to review the A/B testing and optimisation platform being used at Foxtons, it was a given that Oracle Marketing Cloud should be involved in the process. Oracle Marketing Cloud stood out, not only for the quality of its core product but also for the fact that they could, if needed, offer additional product solutions from their wide portfolio of cloud applications for marketers.”
Maggs continues, “We assessed a number of aspects including performance, security, mobile, reporting, data management and price, with an eye on the future to ensure we would have the ability to adapt and grow the solution as our needs and marketing requirements developed. Oracle Marketing Cloud was able to offer this flexibility as well as the expertise we required to start with.”
Looking towards the future of its digital strategy Maggs says, “Overall the use of Oracle Marketing Cloud will help us to improve the customer experience, be it through personalisation, clearer signposting or a better conversion funnel. And through building and enhancing our digital capabilities across all marketing channels – Oracle Marketing Cloud is providing us with the technological and data-driven solutions to help us to understand more about our customers and engage with them as effectively as we possibly can.”