Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
The suite of tools comprises Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to offer businesses everything they need to leverage customer experience in their organisation.
It uses the company’s Sensei machine learning and AI to offer better insights to companies looking to make their experiences more relevant to their customers, which is key in the race to be innovative.
Adobe Marketing Cloud allows enterprises to build experiences that will engage customers, including Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime. It will enable businesses to manage experiences, personalise them for different types of customer, optimise them to achieve wider business needs and actively trigger those experiences to really affect the customer positively.
This ties in with Adobe Advertising Cloud, which manages a business’ advertising campaigns across both TV and digital formats, bringing advertising to life. It includes technology gained from many of Adobe’s acquisitions including TubeMogul, which makes it easier for brands and agencies to plan and implement their campaigns. It works together with Adobe Media Optimizer to make it easier for companies to deliver their campaigns.
The final element of Adobe Experience Cloud is Analytics Cloud, which helps businesses measure the impact of their campaigns with the company’s Adobe Audience Manager and Adobe Analytics platforme. It segments audiences to make it easier for them to be targeted and real-time analytics means if an audience’s behaviour changes, the strategy can be tweaked to match.
“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, executive vice president and general manager of digital marketing at Adobe.
“Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”