Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.
Mobile is absolutely dominant here and, crucially, when it comes to what these users are doing while dual-screening, 69% say that they are either using social networks or messaging friends.
Although this is a trend which is led by younger ages groups, it’s still over half of 55-64s who are doing the same. Regionally, it’s LatAm, APAC and the Middle East & Africa which stand out.
Source: Global Web Index