Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.
The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted ads enriched with valuable data insights including location, events, weather, household, income, purchase intent and app usage. These enable mobile advertising campaigns to target the right audience in the right context with a relevant message.
Commenting on the partnership, Tom Laband, CEO & Co-Founder at аdsquare explains: “We are delighted to join forces with the creative minds at TabMo to deliver targeted ads enriched with data allowing our customers to reach highly targeted audiences in real-time. Together we are committed to helping programmatic buyers and advertisers in delivering more meaningful advertising and powerful ad engagement.”
Chris Childs, Managing Director UK at TabMo adds: “Full integration with adsquare makes it quick and easy for our customers to build bespoke, robust and scaleable audience segments that make their mobile advertising as effective as possible. Like TabMo, adsquare has developed its technology solely for mobile, so it is a strong fit and a valuable addition to our team of data partners.”
Built to be the next generation mobile DSP for agencies and advertisers, Hawk is the first mobile programmatic platform to manage both the entire purchasing process and the broadcasting of mobile advertising campaigns on mobile devices in real-time. Its tools ensure enhanced audience targeting (by age, gender, purchase intent, location, etc) and it enables video, native and rich media creative to be customised directly within the platform.