Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.
Living Proof claims to bring advanced bio-medical technology to the beauty industry by calling upon a team of scientists and hair stylists that enable people to get visibly healthier hair and fight frizz.
The brand was created by venture capitalist Jon Flint, and uses patented tech from the Massachusetts Institute of Technology.
It was founded by Flint and Amir Nashat of Polaris, with scientific help from MIT biochemist Robert Langer.
The acquisition is expected to close in the first quarter of next year and Unilever did not disclose the terms of the deal.
Alan Jope, president of personal care at Unilever, said, “We are delighted to be adding Living Proof to our portfolio of Prestige brands. The Prestige Hair retail market is very attractive and offers significant potential for growth.
“Through compelling product result demonstrations and influencer driven marketing, Living Proof is already a successful business in this space and we look forward to further developing and growing this wonderful brand.”