How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views.
Entitled “The Unique Connection” and made in house, the ad celebrates the connection between mothers and their children by blindfolding children and asking them to identify their mothers by touch alone.
The children were guided towards the group of women, and using their senses and intuition asked to try to find the one they believed to be their mother.
Anxiety, love and a bit of heartfelt tears filled the room as children from the age of 3-9 tried and succeed in finding the one and only they could call mum.
It certainly doesn’t come as a surprise when each child is able to identify their mother.
The tear-jerker ad ends with the message “All women are unique. Celebrate the one in your heart.”
A message also pops up midway through the ad, prompting viewers to “Click and find a perfect gift for a unique woman in your life.”