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Case study: Dirt bike surfing waves creates internet sensation for DC Shoes

November 30, 2015 by Robin Langford

DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.

Robbie “Maddo” Maddison’s “Pipe Dream,” gave the world a chance to witness history being made as Maddo rides his dirt bike on the powerful and iconic waves of Tahiti.

In the video, Maddison can be seen riding past other surfers, paddleboarders and canoers while dressed in full motorcross gear.

From his helmet to motocross boots, Maddo was dressed for FMX when he took his dirt bike into the unchartered saltwater terrain of the Pacific Ocean in French Polynesia.

For nearly two years Robbie has been focused on making surfing on his motorbike a reality. His efforts paid off in Tahiti, where he rode the world famous waves at Teahupoo and Papara.

Deven Stephens, the creative director at DC Shoes, is listed as the director for the film.

Shared widely across Facebook Video and other social platforms, this attention-grabbing viral stunt follows Red Bull’s ‘Space Jump’ and Vovlo’s ‘Epic Split’ video from last year.

This is where ‘Pipe Dream’ so thoroughly succeeds. In a short, tense timeframe, DC Shoes unleashes a spectacle that’s both exhilarating and elegant.

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