Passwords could soon be replaced by a new generation of identity verification devices that read body functions such as heartbeat, glucose levels and vein patterns. Matt White, senior manager in KPMG’s cyber security practice, argues why brands need to win consumer trust before this becomes a reality.
Passwords have been around for so long that they are an integral and accepted part of user transactions. Replacing passwords with biometric alternatives such as fingerprints provides better security, however it doesn’t completely eliminate the risk posed by cyber criminals.
The largest hurdle with biometrics going forward will be the establishment of consumer trust. Trying to convince the average person to implant a piece of technology to increase security of their perceived already secure account is a battle unlikely to be won.
Rather than spending money on developing more advanced biometrics companies should look to invest that money in user awareness and training (such as the government’s Cyber Streetwise campaign which will provide their users with added security .
By Matt White
Cyber security practice