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  1. […] Affiliate marketing makes £15 per £1 spent- reportNetimperative, on Wed, 29 Apr 2015 03:52:30 -0700Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … […]

  2. […] Affiliate marketing makes £15 per £1 spent- report – Nectar and Quidco to the “long tail” of 12,000 smaller publishers in the UK – advertisers only pay a publisher for an ad if it causes someone to complete an action, such as a purchase (affiliate marketing) or … […]

  3. […] OPM now an “ingrained part of today’s savvy consumerism” An accompanying YouGov study shows that almost four in five (79%) Britons online³ have used a website employing one of the main OPM techniques in the last six months. Cashback websites are the most frequently used – around two-thirds (67%) of people who’ve used them do so at least once a month. Holidays/travel (cited by 21% of respondents) is where people are most likely to be trying to save money or looking for more information, followed by energy tariffs (16%) and car insurance (15%). “Britons generate 10 million clicks every day in pursuit of getting a better deal or finding the right product – it’s an utterly ingrained part of today’s savvy consumerism. To put it in context, at £17bn it’s already as big as the beauty industry”, concludes Elkington. “The majority of people online say they’re aware how these sites make money, and whilst the privacy debate continues, the reality is that nearly half are willing to share personal information to get these things”. [Read the full article] […]

  4. […] Affiliate marketing makes £15 per £1 spent- reportNetimperative, on Wed, 29 Apr 2015 04:02:59 -0700Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … […]

  5. […] Affiliate marketing makes £15 per £1 spent- reportNetimperative, on Wed, 29 Apr 2015 04:02:59 -0700Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … […]

  6. […] Affiliate marketing makes £15 per £1 spent- reportNetimperative, on Wed, 29 Apr 2015 04:02:59 -0700Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … […]

  7. […] Affiliate marketing makes £15 per £1 spent- report Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … Read more on Netimperative […]

  8. […] Affiliate marketing makes £15 per £1 spent- reportNetimperative, on Wed, 29 Apr 2015 04:02:59 -0700Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report. The third annual Online Performance Marketing study … […]

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