HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.
The broadcaster revealed plans for HBO Now during Apple’s spring event Monday.
It lets viewers watch its shows for a monthly fee whether they subscribe to cable or not, and will launch under a 3 month exclusive deal to Apple users.
HBO Go will be available in early April, or in time for the Game of Thrones season five premiere, which is on April 12.
The service will cost $14.99 through Apple. However, that doesn’t mean that everyone will be paying $14.99 for the service.
“Prices may vary by participating partners,” the HBO Now FAQ states.
At launch, HBO Now will be available on iPhones and iPads as well as Apple TV and the web.
Additional devices are supposed to follow soon, but I wouldn’t get my hopes up for Chromecast and other devices during the first three months due to an exclusive deal between Apple and HBO.
In terms of content, HBO Now promises “instant access to every episode of every season of the best of HBO’s award-winning original programming.”
This will include Game of Thrones, Girls, True Detective, Veep and more.
The service will also offer Hollywood movies after they air in the theaters, documentaries, sports and comedy specials. In total, HBO Now will have more than 2000 episodes of content at launch, according to Monday’s announcement.
However, HBO Now will not stream any live shows, including HBO’s boxing games.
The service will only be available in the US at launch, buit its FAQ page states: “We are exploring international opportunities and will provide updates as available.”
View this video from Business Insider covering the launch here: