The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.
Marko Luhtala, CEO of RapidCampaign, said, “We are seeing a trend among marketers in finding promotions as not only an effective engagement tool at the top of the sales funnel, bringing in customers that would not buy from you normally, but also as a conversion tool closer to the point of sale. With the significant resource marketers are putting into channels including email, social networks, PPC and search, engaging promotions are an invaluable missing link in converting more of that hard-earned traffic.
“High street retailers have long known the benefits of putting promotions in a shop front window or in store, and that strategy has not stopped being effective. In fact with younger generations showing they are the most eager to see promotions on retailers’ digital shop fronts and stores, and marketers spending more on driving traffic from external channels, it will be increasingly powerful approach.”
View the infographic below: