Behavioural targeting firm nugg.ad is introducing new tools to help advertisers target mobile users based on their preferences.
nugg.ad Mobile Solutions new tracking technology across iOS, Android and Windows Mobile, covering 90% of all mobile devices can be targeted without impairing nugg.ad’s conformity to quality and data protection.
nugg.ad said it observes international data protection criteria.
“For the first time, our mobile solutions offer the market the possibility of reaching target groups efficiently on mobile devices. They are setting the course for the future of the mobile display business,” explains Stephan Noller, CEO nugg.ad. “By 2014, there will probably be more mobile internet users than desktop internet users, which is already highlighted by the impressive growth in ad spend in the mobile market.”