Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
These new formats address the growing demand for premium ad formats that go beyond standard pre-roll and overlay offerings.
The company has also established a strategic partnership with ad format specialist Innovid, to bring a new layer of interactive ad formats to Videoplaza’s Partner Format offering.
The Videoplaza Format Family including VP Standard Formats, VP Premium Formats, VP Custom Formats and Format Partners, is designed to cover all aspects of publishers’ ad format needs and help maximise revenue opportunities.
The VP Takeover is similar to a traditional TV spot in that it takes over the full screen when the ad is showing, while VP Ad Selector allows a viewer the option to select which advert they want to watch, with a range of 2-6 different adverts to choose from.
“The standard formats are understandably dominating the market, however increasingly publishers want to differentiate.” said Sorosh Tavakoli, CEO of Videoplaza. “As a platform provider we want to empower our clients with a comprehensive solution that lets them tailor the best offering for their advertisers, be it standard or premium formats. Looking across our client base and the market we believe the opportunity for premium formats will more than double next year. The entrance of Innovid in the European market will continue to fuel the growth.”
“Working with the world’s top brands, we’re noticing a definite shift in the way that online video is perceived. It’s no longer seen so much as a way to achieve reach and build awareness, but to create a much more compelling and engaging brand experience for the target audience. Our strategic partnership with Videoplaza will help us to reach even more publishers and allow our users to be even more effective in adding interactivity into the video advertising mix. We are very excited about growing the immersive video opportunity together,” said Zvika Netter, CEO, Innovid.