Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Weborama, a provider of Technology and Data solutions across Europe, launched in the UK at the beginning of 2011.
Already a preferred partner of leading media agencies in France, Spain and The Netherlands, including Havas Digital, Isobar, Starcom or ZenithOptimedia, Weborama is now marketing its Adperf adserving and tracking platform to UK agencies.
“It’s a great win for us to sign a technology-savvy agency such as iCrossing” says Mathieu Roche, Managing Director for Weborama in the UK. “We have an innovative approach to adserving and tracking, integrating as much intelligence as possible in a platform that others treat as a commodity, and we’re glad to see positive response to this value proposition in a competitive marketplace such as the UK. Today, Adperf has a unique scope as it covers standard, Rich Media and video adserving, cross-channel tracking including SEM, SEO, affiliation, social and mobile, on-site analytics, as well as advanced conversion attribution and reach & frequency analysis.”
iCrossing manages media budgets for leading online advertisers including Heathrow Airport, Aetna Internationaland Exodus Travel.