24/7 Real Media, WPP’s marketing technology company, has appointed Nicolle Pangis to the new role of President, Europe.
Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses.
She will now lead all of 24/7 Real Media’s business operations in Europe including technology sales and operations, media businesses in France and the UK, and future activities in new European markets.
“The growth opportunities for 24/7 Real Media in Europe and the U.K. are tremendous and we are fortunate to have an executive with Nicolle’s skill set and experience to grow our existing client base and expand our businesses in the region,” said David J. Moore, Founder, Chairman and Chief Executive Officer of 24/7 Real Media.
Pangis has spent most of her career at 24/7 Real Media, in two separate stints. Between the two, she received her MBA and worked at a technology start up. As Director of Global Deployment and Business Integration, she oversaw all global projects and the coordination of joint venture expansions, mainly in Asia. Nicolle coordinated the opening of DTSI, a joint venture between 24/7 Real Media and Dentsu in Korea. When 24/7 Real Media was acquired by WPP in 2007, Pangis led the team that ensured the company was properly integrated into the WPP ecosystem.
In running Global Media and Technology Product Management since 2007, Nicolle has overseen the launch of five new versions of the company’s proprietary ad serving technology, Open AdStream®; numerous partnership agreements and integrations and most recently the launch of 24/7 Connect and 24/7 Real Media’s real-time bidding capabilities.
“I am delighted to be moving into this new role and leading the expansion of our footprint in Europe and the U.K.,” said Pangis. “The landscape of digital marketing has become very complex and I look forward to working with our clients to grow their revenue opportunities by leveraging the impressive single platform solution we’ve developed over the past several years for publishers and advertisers.”
Her new role is effective immediately.