FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands.
The ‘crazieRBrands’ games promote Dettol, Harpic, Veet, Lizol, Durex and Clearasil, and include a contest attached to win a trip nearly worth £ 8,000 for 2 to one of 8 destinations.
Aimed at raising awareness of Reckitt Benckiser’s corporate brand among students and graduates early in their career, the games are available on iPhone and Android, as well as online.
The campaign is supported with social seeding strategy which targets relevant gaming portals, communities and news groups.
Alongside a microsite, the games are promoted on their own Facebook and YouTube pages.