The National Geographic has launched an augmented reality promotion, letting consumers to play with dolphins to dinosaurs or place themselves in certain scenes as landing on the moon.
The installation, created by agency Appshaker, works by placing a huge digital screen and high-powered camera in front of an AR marker that is stuck to the ground.
As people step onto the marker, the content comes alive on the big screen in front of them.
The installation is currently touring shopping centres in Hungary. People can immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs.
A YouTube channel has been created to support the launch, generating 32,000 views and 90 likes a week after launch.
View a video of the installation in action below: