Facebook Pages are getting an upgrade that will make them look and work more like user profiles.
These new features will “help you manage communication, express yourself, and increase engagement,” Facebook said in a blog post.
Pages are designed for organisations, public figures, businesses, and brands to connect with people in an official, public manner.
The changes give page administrators subcategories, as well as categories, to classify their products and send emails to the administrator when a fan comments on the page.
The old tabbing system on the left side has been replaced with a new navigation menu.
As with the profile redesign, the new page design allows for photos across the top of the page.
A right-hand menu will show users how many of their friends have “liked” that page.
Facebook is also allowing page administrators to comment and “like” things on pages the way individual users can. A new filter pins top comments at the top of the news feed, so administrators can quickly see what is topical.
Page admins can tour new pages as of today. Switching over is optional until March 1, when all pages will automatically change to the redesign.
Facebook said it will “develop even more features and improvements for pages over the course of the coming months.”